Many years of quietly harvesting “cattle” have passed, and a “tiger” full of imposing ambitions has come. Looking back on the Year of the Ox, under the hard work of all the staff of the River North America Food Group Co., Ltd., we have achieved a lot of fruitful results.
First, improve the benefit linkage mechanism to achieve a win-win enterprise and agriculture
Last year, the company continued to follow the strategy of “industry product branding, standardization of production and operation, market patternization, and close integration of benefits” in the agricultural industrialization strategy, adopting the “company + base + farmer” model, and developed and expanded “without pollution”. Agricultural product bases—technical services—acquisition of agricultural products and deep processing—export of products are the industrial chain of the system. The production of enterprises has achieved scale, intensification, and modernization.
In the process of developing broiler chickens, the company adopted subsidy measures in impoverished mountain areas and old revolutionary areas to help farmers farm broilers. Each chicken farm will give 30,000 yuan in gratis subsidy. Zunhua City Laohui will subsidize 20,000 yuan. The company will subsidize 10,000 yuan. It will provide chicks with uniform chickens, provide unified technical guidance, supply feed veterinary medicine, and purchase in a unified way. Become a chicken. In order to solve the practical difficulties of farmer households constructing sheds, the company and farmers jointly invest and share in shares. The farmer loans are provided by the company. The company is responsible for construction and technical guidance. The farmers are responsible for daily management. The company and farmers are divided according to the investment ratio, and the farmer's profits are guaranteed. Divided into 2,000 yuan, less than 2,000 yuan from the company to 2,000 yuan, farmers profit. In order to enable the farmers to grasp the husbandry techniques as soon as possible, the company hired senior veterinarians to hold technical seminars to explain how to prevent epidemics. Nearly 1,000 farmers received training. At the same time, the company selected professional and technical personnel to conduct visits from house to house, strictly controlled the supply of veterinary drugs, and used drugs in the feeding chain, listing banned drug lists, restricted drug lists, and drug withdrawal periods, thereby improving the quality of broiler products and ensuring the quality of broiler products. to avoid detours. In 2009, more than 13 million broilers were stocked, increasing the income of more than 8,500 yuan for 4,150 farmers. In order to build a stable and high-quality fruit production base, the company has established a planting agreement with farmers based on the principles of mutual benefit with farmer farmers and farmers, and has established a “protection price of 1 yuan/kg” acquisition policy to reduce the market for farmers. risk.
In order to encourage the enthusiasm of farmers, the company subsidizes 100 yuan per mu for yellow peach growers. At the same time, it is responsible for the introduction and transformation of fine varieties, and is responsible for technical training, guidance, and control of fertilization and drug use. A good production environment. At present, the company has developed a planting base of 20,000 mu, including 8,000 mu of yellow peach and 12,000 mu of chestnut. It is distributed in the hills and mountainous areas of the city and neighboring counties and cities. It has developed 2,500 broiler breeders and raised 12 million broilers.
Second, facing the financial crisis, seeking development in adverse circumstances
Affected by the financial crisis, the company's production and operation have been strongly impacted and affected.
However, in the face of predicament, the “Meike” people did not give in to the difficulties. The company deeply implemented the scientific concept of development. By perfecting the company’s management system and adjusting the industrial structure, the company gradually adapted to the current situation and maintained sustained and stable development.
First, adjust the product structure and actively explore the domestic market. The company's fruit and vegetable canned products, chestnuts and other products are high-end consumer goods, mainly sold to foreign markets, and the real middle of the low-end foods that really fit the taste of the domestic public. Faced with the huge demand in the domestic market, we must speed up the pace of product structure adjustment and develop middle and low-end foods that meet the tastes of the Chinese people. At present, we have developed the Ginseng Chicken, Braised Egg, Mushroom Chicken, Chestnut Chicken, and Chicken Meat that suit the tastes of the domestic public. There are dozens of products suitable for people at different levels, such as skewers, chicken balls, and flesh, and many new products are under development. Actively develop the domestic market, focus on domestic brand promotion, increase brand awareness. High-paying hires sales managers with rich practical experience, builds a marketing system, and repositions products. At present, the products have been distributed to rural markets in several provinces and cities. In the first three months of this year, sales increased by 80% compared with the same period of last year. In the form of a countryside surrounded by cities, we strive to establish a sound marketing network in the northwest, north, and northeast regions for half a year, occupy the entire northwest, north, and northeast markets in one year, increase the domestic market share, and change the “single leg jump” for export to domestic sales. Walk on two legs to increase your ability to withstand market risks.
The second is to seize development opportunities and accelerate low-cost expansion. We will firmly seize the favorable opportunity of the current downturn in the market, lower labor costs, construction materials, and oil and other energy prices, and build and expand deep processing projects for agricultural products to achieve rapid expansion at low cost, expand production scale, and seize market opportunities to enhance Business development stamina. In 2009, the company continued to improve the 18 million broiler industrialization projects for slaughter and processing. 100,000 sets of breeder chicken breeding and chick hatchery base projects started construction in March last year. The project has a total investment of 56 million yuan. It rents 600 acres of mountainous land in Xixiaying Township, builds 20 standardized chicken houses and a hatching room; erects power supply lines of 1,000 meters, purchases and installs one set of power transformers (sets); hits deep wells, etc. 100,000 sets of excellent breeder chickens are purchased and cultivated, and 14 million chicks can be hatched and sold each year.
In 2009, when we reviewed the past year, we were full of joy in harvesting our hearts, and we were full of confidence in the coming year. Under the correct leadership of the municipal party committee, the municipal government and relevant departments, we continued to grow and expand our company. We fly in the new year.