First, production and business performance was good, and economic indicators hit new highs. In 2012, under the unfavorable macro conditions, the company bucked the trend and achieved remarkable results. The economic indicators such as sales income, profits and taxes, investment in fixed assets, and foreign exchange for exports all achieved substantial growth. Canned fruit, Gan Liren, livestock and poultry The output of feedstuffs, livestock machinery, quick-frozen chicken meat, and brine sauce products have all reached historical levels.
Second, the project construction highlights and the development momentum is very strong. In 2012, the company adhered to the market orientation and successively implemented 100,000 sets of first-phase automated animal husbandry machinery, 200,000 tons of high-quality feed, transformation of small-packed chestnut kernel workshops, Xixiaying breeder biogas digester, iron factory cold storage, and chemical fiber The equipment technological transformation and other projects have all been put into production, laying a solid foundation for the future development and rapid development.
The third is that the innovation drive is getting better and the product research and development have been fruitful. Invested 2.5 million yuan, set up R&D institutions, improved hardware facilities, introduced highly educated R&D talents, and R&D work was gradually on the right track; enterprise technology centers reached provincial standards, and passed acceptance in November 2012, officially listed; Four kinds of products, including extruded crisp chips, fruit and vegetable chips, ginseng chicken porridge, and pearl eggs, have applied for patents. Three yellow soil chicken soup won the award of science and technology in Hebei Province.
Fourth, the pace of brand building has been accelerated and the competitiveness has significantly increased. "Meike" trademark was assessed by the Hebei Provincial Trademark Association as 350 million yuan, ranked fourth in the participating companies, and won the top spot in the city; three products, namely, Shenji Tang, Gan Liren, and Suji, participated in the China Modern Agricultural Commodity Fair. The company won the gold medal; the "Mike", "Acacia Bird" and "Great Wall" trademarks have been renewed as Hebei Famous Brands.
Fifth, the quality of products has been significantly improved and the system has gradually improved. Following ISO9000, ISO22000 and Japan JAS, they have successively passed certifications such as Kosher (KOSHER) and American Human Rights (STR) to form a complete quality system to ensure product quality and food safety.
Sixth, the marketing efforts have been increased and the market scope has been continuously expanded. With Guangzhou Export Commodities Fair and Japan Food Fair as platforms, the market will be consolidated, export commodities will be covered in 15 areas and regions, targeting large-scale supermarket chains, broadening the domestic market, continuously expanding market share, and establishing a two-way development of the two domestic markets. , Synchronous marketing network. "Meike many" products throughout the major rivers north and south, best-selling in 25 provinces, municipalities and autonomous regions.
Seventh, the effectiveness of employee training is obvious, and the overall quality is significantly improved. Has hired Renmin University of China, Beijing University of Science and Technology, Special Education Group scholars, visited the United States and more to hold "determinate mid-level", "strategic management", "budget management", "safety management" and other special training courses 15 The training population reached 2,500, and the training level reached 100%.
Eighth, the driving capacity has been significantly enhanced, and breakthroughs have been made in promoting agricultural income. Through the "company + base + farmer" model, the cumulative development of 15,000 acres of chestnut, yellow peach base, 90,000 acres of corn planting bases, 4,500 specialized households of broiler husbandry, accumulatively led 12,000 households, annual income of 150 million yuan for farmers. At the same time, it indirectly drives 10,000 people in relevant industries such as transportation and warehousing, and has an annual income of 45 million yuan.
Nine is that the contribution of society has been continuously increasing and public welfare has become the norm. In 2012, the company employed 1,800 people for the surplus labor force, and increased the salary income by 45 million yuan. In addition, it provided 12.25 million yuan for small loan guarantees and RMB 2.5 million yuan for small-scale loan guarantees for chicken farms in old factories such as Tiechang and Dongzaizhai. It also donated more than 200,000 yuan for glorious student aid and charity relief, and was evaluated by the City Charity Federation. As an "advanced unit for charity work."
Tenth, the social influence has greatly increased and it has been highly affirmed by all sectors. In 2012, the Provincial Ministry of Agriculture and Industry, the Provincial Department of Agriculture, the Provincial Development and Reform Commission, the Provincial Office of the Mountain and the principal leaders of Tangshan City and Zunhua City repeatedly visited the Group. The group has won the provincial forestry leading enterprises, provincial growth enterprises; Tangshan City, the second pioneering, scientific and technological innovation backbone enterprises, the revitalization of Tangshan advanced enterprises, Tangshan two integration of demonstration companies and so on.
Meike multi-group companies to take measures to open up the market to expand sales. The first is to make full use of trade fairs, trade fairs and other platforms to expand market influence. Since the beginning of this year, we have continuously participated in large-scale domestic and international exhibitions such as the Japan Food and Beverage Fair, the Guangzhou Spring Fair, the 11th China Wuhan Animal Husbandry Expo, and the Harbin Agricultural Expo, expanding our customer base, broadening our sales channels, and enhancing our customer base. Brand awareness and reputation. The second is to transform the traditional marketing model and create an e-commerce platform. We have set up websites at famous websites such as LaTethNet, Tmall, Jingdong.com, and Taobao.com, and through direct sales on the Internet, we have enabled Meike's many products to truly reach millions of households. In addition, it also advertised in prime time stations in Chengdu, Wuhan, Harbin, Dalian, and other local television stations, winning consumers' favor.